Business Success

GRAMMY AWARD WINNER

By his late 20s, Charlie Jabaley was already a music management mogul. Despite “CEO Charlie” having an affinity for dreaming up and adopting elaborate personas, being a hip-hop titan was definitely no act. From the very beginning, Charlie gained valuable experience that would ultimately pave the way to paramount success. From working on tour as Soulja Boi’s videographer (and getting fired) to signing his first group in 2008 as an artist manager called Vistoso Bosses (and getting fired again), Charlie learned to never take no for an answer – especially when it came to his artists. Each time a door would seemingly close for Charlie, a bigger one would fly open right behind it. This eventually leads to the co-founding of Street Execs, an iconic artist management firm based in Atlanta, GA, credited for the discovery of artists like Travis Porter, Young Dolph, and 2 Chainz. Charlie and his partners at Street Execs sold over 10 million records, went on 8 world tours, and received 4 Grammy nominations – bringing one home in 2017 with Grammy-award-winning artist 2 Chainz.

Motivational Speaker

Charlie “Rocket” Jabaley is not your average speaker. It takes just a moment in the presence of Charlie’s wide-smiling energy to know that motivational speaking will never be the same. Charlie Jabaley may not be a household name, but his business endeavors are. Focused on the empowerment of entrepreneurs, millennials, or anyone that needs a hard push to recognize their dreams, Charlie will captivate, motivate, inspire and challenge audiences with the same energy that drove him to push through failure after failure and achieve massive success as the founding partner of multimillion-dollar entertainment company Street Execs, along with several other e-commerce brands including CEO Millionaires with 2Chainz. He drives others to focus on their childhood dreams to become whatever they want to achieve in life. Whether it’s changing old belief systems, losing weight, eliminating bad habits, or lifestyle reinvention – Charlie captivates audiences around the world with his message.

Over 50 Podcast Interviews

Charlie Jabaley’s story is one that is inspiring and uniquely ambiguous to so many types of audiences, embracing their individual journeys. From the first half of his story as “CEO Charlie” to his current dream of becoming top 1% of athletes in the world, Charlie “Rocket” Jabaley has recently grown his influencer status by booking over 50 podcast interviews on various shows all across the United States. Not only does he have over 50 podcasts lined up, but these podcasts all come from the top 100 list on Apple iTunes. Charlie has the ability to relate to multiple markets/industries, from diverse topics like Training Like an 8-year-old: realizing your childhood dreams using fun and play as a metric for success, to personal interest topics like Quantum Possibilities: understanding how to attract and control what comes into our lives. Charlie has already appeared on huge podcast shows like Rich Roll and Gary Vee, and you can listen out for many more in the near future!

Billboard #1 Artist Marketing

Charlie Jabaley understood from a young age what it felt like to be labeled, but his bright imagination and dreamer-at-heart mentality proved to be a genius weapon against who he was and who he wanted to be known as. When he created his first persona “CEO Charlie,” it almost implied that Charlie was a natural at marketing/business-like thinking, long before he might have realized it. That’s right, Charlie is much more than the motivational icon we know him as today.

Rewind back to 2015. As co-owner of Street Execs Management, Charlie was channeling an extraordinary mix of sales strategy and marketing tactics for hip-hop artists like 2 Chainz, Travis Porter, Skooly, and Bankroll Fresh. That’s about the time he launched the number one billboard marketing campaign that the hip-hop industry had ever seen. It was a whole new idea that took advertising albums and mixtapes to a much more meaningful level. Routed in their native city of Atlanta, Georgia, the campaign took inspiration from the hip-hop culture in Atlanta and the history of Atlanta billboards done previously by So So Def Records and BMF Entertainment. However, they only had two. Street Execs took their campaign to a much higher level and put up EIGHT billboards, with each artist having one strategically located in their respective sides of town. This made for a marketing campaign that didn’t just advertise their mixtape, but also showed the city and its residents a reason to feel a part of something.

2 Separate Million Dollar Clothing Lines

For Charlie Jabaley, managing hip-hop stars like 2 Chainz under his artist management company  Street Execs, led him to managing 2 Chainz’s merchandise marketing and sales as well. You might recall back to 2016 when everyone was buying CEO Millionaires t-shirts (short for Creating Every Opportunity) and the infamous “Dabbing Santa” Christmas sweaters. The two separate million-dollar clothing lines would have never taken off if it weren’t for business mogul Charlie Jabaley’s genius strategy to crack the code on e-commerce. Jabaley explains that the reversal in mindset was what really turned around their clothing line because even with a Grammy-winning talent like 2 Chainz, there just aren’t enough super fans of anything that will purchase a shirt with just the artist’s face on it. The strategy that took their sales through the roof? Creating a design that starts a movement. As Jabaley puts it, “People today want to buy something that represents them. They want to be part of a movement.” Now, Charlie is willing to share the rest of his multimillion-dollar formula with the world.

Corporate Storytelling Expert

If corporate storytelling acts as the fuel to communicate the real story behind your brand, then Charlie Rocket will strike the match,  make it come alive, and help it spread like wildfire. Charlie understands that the essence of an organization is recorded in this message, and knows how to cultivate a corporate story that will capture audiences and bring the written story to life.

Focused on the empowerment of entrepreneurs, millennials, or anyone that needs a hard push to recognize their dreams, Charlie knows how to captivate, motivate, inspire and challenge corporate audiences to communicate their brand story with the same energy that drove him to push through failure after failure and achieve massive success as the founding partner of multimillion-dollar entertainment company Street Execs, along with several other e-commerce brands including CEO Millionaires with 2Chainz.

If there is one thing that Charlie Rocket understands, it’s the power of inspiration. Corporate storytelling is an inspiring means of communication that involves people in the messaging of your organization –  removing obstacles and transcending barriers. Corporate storytelling has an extremely wide range of uses: more commitment in the organization, ‘all noses pointing in the same direction’, new fire and passion in the organization, developing leadership, promoting cooperation.

Corporate storytelling expert Charlie “Rocket” Jabaley brings the story of the brand, organization, and company to life. People need to be part of a larger whole and contribute to a shared goal. Storytelling can reinforce the corporate culture or can steer an organization through a process of positive change.

And who knows how to change their story better than Charlie Rocket?